Tait Important Events
The Tait Marketing & Distribution Co., Ltd. has been around for over 170 years since the time of establishment .The Company is one of the oldest trading companies in Taiwan and is a trusted international brand by the global consumers.
2021
In January, we became agent for “Jeju Samdasoo” from South Korea. The brand was originated from the World Heritage Jeju Volcanic Island and Lava Tubes. The water is being filtered through layers of volcanic rock formations and is rich in a variety of minerals. This quality water from South Korea is pure and mild, and has been the No. 1 brand of South Korean mineral water in the market for four consecutive years! (The data came from Nielsen, South Korea between 2017 to 2020)
In April, “UNI DESSERT” and “HEMUNG“a popular shop in Taichung and the famous check-in place for influencers jointly produced the “Mung Bean and Job's tears Dessert” that syrup made with caramelized sugar is paired with mung beans pure for a refreshing and delicious taste. Large and plump mung beans imported from Australia are used to create this classic sweet Taiwanese mung bean soup.
In May, "UNI DESSERT" and 90 years old dessert store and the House of Bitter Tea jointly produced " White Fungus with Lotus Seeds Dessert," boiled with precious ingredients such as lotus seeds, wolfberry, tremella, red dates, etc. The lotus seeds are moderately firm, refreshing and delicious, and are known as a sacred product for health. The soup can be eaten either cold or hot.
2020
In January, we introduced “Master Café”, one of our client brands, into the UK market.
In March, “NIJIYA” launched a series of Monaka ice cream pies imported from Japan. The soft Monaka crust is paired with a mellow filling for a rich and addictive taste.
In April, we introduced “KAISI” Oolong Tea into the Japanese market.
In May, we became agent for “Woongjin foods” from South Korea, which embodies the spirit of traditional Korean culture. The brand introduced the South Korea's representative green plum beverage and Morning Rice into the Newtro trend, which is South Korea's most popular new vintage style, and transformed them into ice cream. The sweetness and tartness of the green plum ice cream were paired with a double crispy ice layer. The mellow rice fragrance of the Morning Rice was combined with the chewy South Korean rice cakes to give consumers a novel food experience.
In August, we became agent for “Bama Spring”. Sourced from the world's renowned health sanctuary, Bama County, Guangxi, the water satisfies consumer desire for health. The water was 100% bottled in the source land where a complete water source protection system was established, and strict outgoing quality control was implemented. Its trendy packaging had fully portrays the classic and high end quality of the design, had won the gold medal in the 2013 Belgian Pentawards international packaging design competition.
In August, the "UNI DESSERT" partnered with the five-star Thai Chef Chakarin Sudsaidee to develop the "Taro Coconut Milk With Sago", a classic Thai-style sweet soup made with fragrant coconut milk paired with wild taro. The fragrant, sweet, and delicious soup could be eaten hot or cold. achieving great sales and complements over the internet.
In October, the “KAISI SELECTION” milk tea were being sold in South Korea's GS 25 convenience stores.
In December, we imported the “MORINIGA Hot Cake Mix 600g” from Japan. It is Japan's No. 1 selling pancake mix (No. 1 in cumulative gross sales in the pancake mix market between August 2016 and July 2019), and a classic product sold for 60 years. The pancakes could be easily made, sweetened or salted from the comfort of home!
2019
In May, the “KAISI” Oolong Tea hit the shelves in South Korea's Lotte Supermarket.
In August, we became the agent for the well-known Swedish brand “OATLY” oat drink. The oat drink is vegan. Available at Starbucks, 7-Eleven's !+? Cafe Reserve and other specialty coffee shops, the sales have been skyrocketing ever since.
In October, “NIJIYA” had launched the Japanese-made cocktail (juice content 12%, alc.3%). The beautiful bottles, with a hint of smoky flavor and blends of imported Japanese fruit juice made it a popular item among consumers.
In October, we imported the “MORINAGA Ramune” from Japan. Packaged in tins in the classic shape of adorable nostalgic marble soda bottles, it has been a hot selling treat in Japan for 40 years. The launch of the Ramune Large Grain aroused a high level of discussion among college students and office workers. Each candy contains 90% glucose. The candies are easy-to-carry, and can be readily taken during commute for an energy boost.
In November, the “UNI DESSERT” launched the first Chinese style sweet soup"Red Bean And Black Glutinous Rice Dessert". It had fully responded to market demand by selecting premium ingredients and insisting on a tasty and high-quality product, creating an exquisite category of sweet soup to enhance the consumers’ food experience, an important milestone for "UNI DESSERT" .
In November, we had imported the “SWEETORY” Almond Chocoball from South Korea. The almond chocolate balls were made with the high quality of select almonds from the United States, baked using an exclusive technology and blended with a golden ratio of rich, fragrant chocolate to create first class product color, aroma, and taste. Exclusively listed in 7-11 stores, causing hot purchases by consumers.
In December, the annual export sales volume of our client brand "Master Café" exceeded 100 containers for the first time, creating a new milestone.
2018
In February, we became agent for Thailand's leading instant noodle brand “MAMA” (founded in 1972). It is the most popular instant noodle brand in Thailand. Today, the name MAMA is synonymous with instant noodles in the local area and is also a must-buy item for tourists. The cup shrimp tom yum flavor noodle that we imported is one of MAMA's classic hot-selling items. The authentic hot and sour Thai soup with refreshing noodles is quite appetizing!
In April, we introduced the “KAISI” Oolong Tea into the US /UK market.
In August, we launched the “KAISI” micro-video commercial. The brand spirit is conveyed in a warm and touching narration, attracting a large number of viewers and arousing enthusiastic discussions in the forum. It successfully strengthened the brand power and promoted the brand value.
In September, we became agent for Japan's “KABAYA” Pureral Gummy, which is owned by the Ohayo Dairy Products Group. Starting out as a dairy business, the businesses of this Group now include Ohayo ice cream products, “KABAYA” Foods (candies and cookies), and other products, and it has repeatedly launched products that are hot topics.
2017
In January, we introduced the “KAISI” Oolong Tea into the South Korean market.
In April, in order to promote the “Taiwan Trend - Drink Taiwanese Tea”, we designed the “KAISI” Quality Oolong Tea House, a 10-day pop-up experience store. Professional brewers were stationed on-site to prepare limited edition beverages in the “KAISI Tea House”. Consumers were invited to sample special blends of “KAISI” tea, the charm of quality tea, and experience the Taiwanese trend!
In October, “KAISI” Oolong Tea hit the shelves in 7-11 retail channels in the Philippines. In October, the KAISI Premium milk tea hit the shelves in South Korea's GS 25 convenience stores.
In October, we became agent for the South Korean brand "YOUUS", which is owned by the South Korean GS Retail Group. We imported a variety of popular candies, snacks and beverages. With their classic macaron colored packaging and eye-catching design, the snacks are both delicious and make great photos. The brand name comes from the YOU+US, and aims to develop products that all of us enjoy. It hopes to create a sense of trust, freshness and trendiness.
2016
In April, we held a press conference on “KAISI” Oolong Tea to explain how “KAISI” Oolong Tea insists on using Taiwanese tea and self-manages the crop source in order to achieve three major quality standards for packaged tea: Source management, pesticide residue control, and complete use of Taiwanese tea without added flavorings. This is to ensure a complete health and safety system for production and marketing. With such diligence from KAISI, consumers can drink with a peace of mind.
In June, we introduced the “KAISI SELECTION” milk tea into the South Korean market.
In August, we launched the refrigerated “TAIT TEA” oolong green tea made with premium Taiwanese Ever-spring Paochong oolong tea leaves. The leaves are roasted using the method for roasting oolong tea to give the green tea brew a mild sweetness, mellow taste and natural fragrance. Designed by a renowned designer, the diamond pattern and pastel hues of the packaging is an interpretation of the product style.
In October, we launched the “NIJIYA” savory snacks. In the brand name “NIJIYA”, like a rainbow in the blue sky, it symbolizes a bridge connecting around the world. It upholds seven philosophies (creativity, high quality, vitality, natural, peace of mind, health, harmony), and adopts the spirit of Japanese craftsmanship as the core concept. It is committed to high quality to create classic best-selling products that are made in Japan and directly imported from Japan.
2015
In January, we collaborated with the Executive Yuan's Council of Agriculture on a safety traceability system for tracking the original source of Taiwanese tea leaves. The origin of the tea leaves and inspection reports can be obtained from the QR code on the bottles of “KAISI” Oolong tea.
In January, we introduced “KAISI” Oolong Tea and “KAISI SELECTION” milk tea into the markets in Vietnam/ Guam/ Palau.
In May, we launched the refrigerated “TAIT TEA” oolong tea. Made using premium Taiwanese Ever-spring Paochong oolong tea leaves, the tea is packaged in bottles with rippled caps. The ingenious packaging design integrates the tea cup and tea bottle to create a market for high quality beverage in Taiwan.
2014
In January, we introduced the “KAISI” Oolong Tea into the Hong Kong market.
In March, we introduced the “KAISI SELECTION” milk tea into the Hong Kong market.
In April, “KAISI SELECTION” milk tea hit the shelves in 7-11 retail channels in the Philippines. In October, the “KAISI SELECTION” milk tea hit the shelves in South Korea's GS 25 convenience stores.
In April, we became the agent for Uni-President's “Master Café” canned coffee in Israel/Cyprus.
2013
In April, we became the agent for Japan's “Morinaga & CO., LTD.,” to import ice products and confections. The Milk Caramel Sandwich Ice-cream we imported has been a long-standing top-selling item and well-loved by consumers. Other popular series of ice products like Ice Box Grape, HI-CHEW Ice Bar (Grape), Ramune Bar. The brand aims to provide consumers with more delicious and happy selections.
In May, we became agent for Thailand's iconic “Singha” Premium Lager Beer. The double dose of Saaz hops from the Czech Republic and rigorously selected malt give the beer its refreshing taste, mild malt aroma and honeyed aftertaste.
In December, we became agent for “Starbucks” beverages from the United States. In December, we represented bottled beverages made by the US "Starbucks," which was founded in the Pike Place Market, Seattle, USA in 1971. Starbucks has consistently offered high-quality coffee beverages. Through each bottle of coffee, the unique Starbucks experience is brought into the daily life of each customer so that they can enjoy the rich and delicious taste of Starbucks anytime, anywhere!
2011
In July, we established a company in Shanghai for sales in the Mainland market.
2010
In February, we launched the “KAISI SELECTION” brand to develop a series of dessert products. In 2014, the product brand for the dessert series was renamed “UNI DESSERT”. Chinese desserts (grass jelly, tofu pudding, aiyu) and Western desserts (pudding, panna cotta) were launched to create a year-round dessert brand.
2009
In December, we became agent for Spain's century-old “JGC” winery’s red wine.
2008
In June, the Uni-President Enterprises Corporation obtained business rights.
2004
In December, we obtained trademark use and business rights for “KAISI” Oolong Tea.
1998
In February, we were approved for OTC trading at the TPEx.
1987
In February, we were officially restructured into a company limited by shares.
1867
Anping Port was officially opened, and the Tait Marketing & Distribution Co., Ltd. took the lead in setting up a branch in Anping, Tainan as the first base for trading in Taiwan, exporting sugar and camphor.
1845
In 1845, the British Scottish businessman James Tait founded the Tait Marketing & Distribution Co., Ltd. in Xiamen, Fujian Province. It was a subsidiary of the British East India Company.